Ali Basye is an award-winning writer and accomplished brand content strategist with a successful track record of innovative messaging for omnichannel brands. She delivers solutions that bring measurable results: brand differentiation, an elevated customer experience, improved engagement (external and internal), and increased sales.

 

I’ve been fortunate to work with incredibly talented people at a number of omnichannel brands, including Nordstrom, Starbucks, Wayfair, Panera Bread, and Eddie Bauer, as well as individual business owners and nonprofit organizations. My extensive experience in DTC content planning, creation, and distribution across multiple channels and platforms led to the launch of AB Creative, so that I could continue to partner with great teams and help bring brand ideas to life. I’m also a writer and published author of two books and currently working on my first book of fiction, a story based on the life of Northwest entrepreneur Sam Hill. I’m available for brand projects, workshops, and speaking engagements. Contact me here.

Ali Basye
CV/Resume

PROFESSIONAL EXPERIENCE

eBay, Bellevue, WA
Content Strategy Lead - Global Marketing, 2022 – 

AB Creative, Inc., Seattle, WA                                                                                    Editorial Director, 2006 – 2016 | 2021 – present 
Clients include: Wayfair, Starbucks, Eddie Bauer, Nordstrom, Microsoft, Alaska Airlines, Virtuoso, Lexus, The Bellevue Collection, Frontier Airlines, Story Worldwide. 

Seattle Chocolate Co., Seattle, WA                                                                  
Director of Brand Management, 2020 - 2021

Panera Bread, Boston, MA                 
Senior Brand Manager, Voice & Design Experience, 2018 - 2019

The Art Institute of Seattle, Seattle, WA                           
Academic Program Director | Instructor, 2010 - 2016

Tiger Oak Publications, Seattle, WA                      
Editor | Senior Writer | Web Editor, 2000 - 2010

Awards 
7 First Place Awards for Excellence in Journalism: Covers and Headlines (4); Humor (2); Personalities, The Society of Professional Journalists, 2001 - 2009 

Affiliations & Volunteer Experience 
Board Member, Photographic Center Northwest, 2022 - present
Arts Advisory Committee, King County Children & Family Justice Center, 2015 - 2018
Lead Coordinator, City of Seattle - Squire Park P-Patch, 2010 - 2018
Yves Saint Laurent Advisory Committee Member, Seattle Art Museum, 2015 - 2017 

Education  
Master of Arts, Education (M.Ed.), Leadership in Higher Education, Argosy University, Seattle, WA
Bachelor of Fine Arts (BFA), Textile Design, Moore College of Art & Design, Philadelphia, PA
Certification, Museum Studies, University of Washington, Seattle, WA